From the hills of Assam to markets beyond

Client: Assam Agribusiness and Rural Transformation Project (APART)

Agency – Insight Brandcom

Production: Rawtales


This is the story of the Kuki community of Karbi Anglong, resilient cultivators of some of the finest organic ginger in India. It’s a tale of hard work, tradition, and unshakable spirit rooted deep in the hills.