KAZAAR – ALTERNATIVE LIVELIHOODS

A local entrepreneur had the funds and the fire, but no story. That’s where we came in. Together with Pencil Design Studio, we helped shape their journey into something powerful, a story of dignity, livelihoods, and transformation. In the fringe villages of Kaziranga, life moves to the rhythm of the forest. But when the tourist season ends, so do incomes. That silence is where Kazaar begins. From an invasive weed to a source of pride, Kazaar turns water hyacinth, once a choking nuisance, into handcrafted products that carry meaning and memory. It’s more than just craft.It’s resilience. Woven by hand.

Client – Kazaar

Agency – Pencil Design Studio

Production – Rawtales